Example workflow
Missed call recovery
Capture missed calls, transcribe voicemails, follow up by SMS and notify the business.
43+ function blocks
Deep enough for real business workflows.
Frontline AI is not a single chatbot bolted onto your phone line. It is a workflow system for calls, questions, decisions, AI conversations, bookings, staff routing, SMS, email, records, CRM actions, webhooks and linked flows.
Capture new enquiries, missed call recovery and callback requests.
Route urgent jobs, bookings, cancellations and staff handoffs.
Connect follow-up actions to SMS, email, calendars, CRM and dashboards.
Test, refine and launch under a controlled build process.
Function block library
Clear building blocks your team can understand.
The call flow is not hidden in code. Each function has a clear job, which makes the system easier to review, maintain, test and improve as your business changes.
| Function type | What it does | Example use | Maintainer value |
|---|---|---|---|
| Input | Collects information from the caller Captures names, phone numbers, email addresses, service type, urgency, booking requests and free-text answers. |
“What service do you need?” / “What area are you in?” | Easy to see exactly what data is being gathered and where it is saved. |
| Voice & AI | Speaks, listens and interprets intent Uses controlled prompts and AI conversation blocks to understand what the caller wants. |
Qualify a new enquiry or classify a missed call message. | Prompts can be reviewed and improved without rebuilding the whole system. |
| Decision | Routes the call based on rules Checks answers, business hours, caller type, urgency, booking intent or saved record data. |
Urgent job goes to staff; non-urgent enquiry goes to callback flow. | Decision paths are visible, testable and easier to troubleshoot. |
| Actions | Does the follow-up work Sends SMS, creates records, books appointments, triggers callbacks, sends emails or hands off to a person. |
Send confirmation SMS after booking or notify the team after a new lead. | Every automation action can be traced back to a specific block. |
| System | Controls reliability and flow behaviour Handles delays, retries, linked flows, webhooks, API lookups and fallback routes. |
If no answer, retry once, then send SMS and create a callback task. | Safer to maintain because fallback behaviour is designed, not guessed. |
| Integrations | Connects to calendars, CRM and dashboards Reads or writes business data so the AI worker fits the existing operation. |
Check staff calendars, save a lead, or update a customer record. | Shows exactly where external systems are involved. |
This is the key difference: the business does not just get an AI receptionist. It gets a visible, maintainable call-handling system that can be reviewed, changed and improved over time.
Custom workflow examples
Real workflows built around your process.
Every business handles calls differently. These examples show how different blocks can be connected into tailored reception workflows for missed calls, bookings, staff routing and follow-up.
Example workflow
Booking and routing
Check opening hours, offer slots, route urgent calls and confirm the outcome.
Example workflow
Call, SMS and follow-up
Engage across channels, collect responses and trigger the right next action.
Your workflow, not a template
Build the reception process your business actually needs.
Start with a Business Fact-Find and we will map the first practical AI worker for your business.